It is confirmed that Apple will begin reopening its U.S. stores next week. However, do not expect the purchasing process to be as it was before the COVID 19 pandemic. The company closed its U.S. Apple stores in mid-March to respond to the highly contagious corona virus and instead focused on selling online. The closure was then extended without specifying a specific end date.
Since then, Apple has reported record sales for all times and quarters for the three-month period ended March 28. The company recorded 1 percent year-over-year revenue growth of $ 58.3 billion, while Services set a new record at $ 13.3 billion.
The big question with investors and consumers, however, was when the physical retail stores would reopen. Apple recently started doing this outside of the United States. Selected locations in Australia, Germany and South Korea were reopened for business operations. Now the company has confirmed the first four states in which Apple stores will reopen for business.
“We are excited to reopen stores in the US next week, starting with some stores in Idaho, South Carolina, Alabama and Alaska,”
Not surprisingly, these reopens have reservations. Initially, Apple will only allow a limited number of people at a time to maintain a certain level of social distance between customers and employees. Outdoor temperature tests are also done as fever is one of the symptoms of COVID-19.
It won’t be free retail either. Apple says its personal location focuses on product repairs. The staff are provided with face coverings and subjected to a temperature control. For those who want to buy products like iPhones or the new 13-inch MacBook Pro, it is still recommended to order online to deliver or pick up.
There will initially be a small number of locations. In these four US states, Apple has only six stores in total. It is unclear whether all six will open next week.
Even if this were the case, 265 locations in the United States alone would still be waiting to be put back into operation.
Apple recently announced that COPAN Diagnostics, a company that manufactures sampling kits for COVID-19 tests, is donating $ 10 million from its Advanced Manufacturing Fund.
“This funding will enable COPAN Diagnostics to rapidly accelerate the delivery of US hospital sampling kits and increase production from several thousand today to more than one million kits a week by early July,” said an Apple statement. “As part of this effort, Apple will support the expansion of COPAN Diagnostics to a new, larger plant in Southern California with advanced devices that help Apple design.”