Botify, a search engine optimization company working with clients such as Expedia and Nike, today announced that it has raised $ 20 million to finance Series B financing.
Co-founder and CEO Adrien Menard said the opportunity to do SEO is "now even greater than in the past," and the problem is a much wider problem than many realize.
"Most people think about SEO in terms of keyword optimization, but
more than 50 percent of pages in large sites are not indexed," he said. Botify can thus identify which pages from Google will not be crawled, and then give recommendations to better organize your content.
The new financing was led by France's Idinvest Partners with the participation of Ventech, which has now raised a total of $ 27 million.
The company was founded Founded in France and launched in the United States after entering the stage at TechCrunch's Disrupt NY conference in 201
In addition to announcing the financing and new office, Botify has also appointed his leadership team with the appointment of Christophe Frenet as Senior Vice President of Product and Rachel Meranus as Chief Marketing Officer, as well as the co-founder of Neolane, Stephane Dehoche, and the former Buzzfeed President Greg Coleman to the Board.