Home / SmartTech / The search marketing company Botify brings in $ 20 million – TechCrunch

The search marketing company Botify brings in $ 20 million – TechCrunch

Botify, a search engine optimization company working with clients such as Expedia and Nike, today announced that it has raised $ 20 million to finance Series B financing.

Co-founder and CEO Adrien Menard said the opportunity to do SEO is "now even greater than in the past," and the problem is a much wider problem than many realize.

"Most people think about SEO in terms of keyword optimization, but
more than 50 percent of pages in large sites are not indexed," he said. Botify can thus identify which pages from Google will not be crawled, and then give recommendations to better organize your content.

Over time, Botify has also introduced a keyword product as well as tools like JavaScript Crawler and Mobile versus Desktop Analysis. "Menard said the company offers now a platform to "optimize every stage of the search process."

The new financing was led by France's Idinvest Partners with the participation of Ventech, which has now raised a total of $ 27 million.

The company was founded Founded in France and launched in the United States after entering the stage at TechCrunch's Disrupt NY conference in 201

6. Next opens the so-called "second US headquarters". in Seattle (the first is in New York City), of which Menard says it will provide sales and support to mainly West Coast customers.

In addition to announcing the financing and new office, Botify has also appointed his leadership team with the appointment of Christophe Frenet as Senior Vice President of Product and Rachel Meranus as Chief Marketing Officer, as well as the co-founder of Neolane, Stephane Dehoche, and the former Buzzfeed President Greg Coleman to the Board.

Source link