Earlier this month, Twitter advised investors that a subscription model was being considered to generate additional income to support its business. Now we know what kind of added value Twitter offers can eye. In a new survey, the company is asking users to rate paid features such as “undo sending” (an alternative to an edit button), as well as other ideas such as custom colors, the ability to publish longer and more HD videos, profile badges, automatic replies , additional “social listening” analysis and the ability to conduct brand surveys on ads.
The survey asked users to choose the options that were most important or least important to them.
Details of the survey were first published by Twitter user @WFBrother on none other than Twitter itself. The results were then reinforced by Matt Navarra, an eagle-eyed social media consultant who had also seen the survey.
A Twitter spokesman confirmed that the questions came from a survey the company conducted to evaluate options for a membership model, as described in the survey.
The company declined to comment, but noted that its second-quarter letter to shareholders detailed its plans in this area:
“We are also in the early stages of researching additional potential product sales opportunities to complement our advertising business,” the letter said. “This can include subscriptions and other approaches. Although our exploration is very early and we do not expect any revenue from these opportunities in 2020, you can see tests or hear how we talk more about it as we work, ”it continues.
In particular, users were asked about the following options in the survey:
- Undo sending: A 30-second window where you can get / retract a tweet before anyone can see it. This is something Twitter has suggested in the past to be a viable alternative to an “edit” button – something that users have been asking for for years. Instead of allowing unlimited changes to tweets and the associated significant technical investments, users could instead quickly fix a typo that they discovered shortly after posting.
- Custom colors: In addition to “night mode”, you can change the fonts and theme color of Twitter on your phone and computer. Background colors, links, mentions, hashtags and symbols are displayed in the color of your choice.
- Video publishing: You can publish videos up to 5 times longer than the current default setting, which is a much higher maximum resolution (8192 × 8192).
- badge: You will receive an ID card in your profile that refers to companies that you own or work for (example: a journalist can have an ID card with the magazines for which he is writing).
- Automatic replies: Can write and set a menu with automatic replies to be used in replies. This would probably be more useful for brands that want to direct customer inquiries to official channels.
- Social listening: You can see conversations surrounding your account on Twitter, including the total volume, the people and companies who speak the most, and what they say. This in turn would largely appeal to brands.
- Brand surveys: You may be able to ask people about the ads you have shown to better understand whether your ad was memorable and whether people are likely to buy the products or services offered. Twitter is already running similar ads today, making it relatively easy to implement this feature.
The survey does not represent features that Twitter will definitely introduce as part of a future membership model. This is only the first step in collecting customer feedback on what it’s worth paying for.
Not in the poll? A real edit button, of course. This can never happen!