NEW DELHI: Apple’s iPhones are offered with discounts of up to 35% on online marketplaces ̵
These online marketplaces are the first to offer a strong discount on the iPhone SE, which was launched in May of this year.
Such high discounts on iPhones will help attract customers to online marketplaces, and consumers will end up buying more than just an iPhone, which will help the platforms and sellers achieve sales goals.
According to Tarun Pathak, associate director at Counterpoint Research, Apple is expected to take a 2% stake in the coming fourth quarter of 2020 with the help of bank offers and discounts on older models during the holiday season.
“We expect Apple to grow by 16% in 2020 compared to 2019,” he said.
According to analysts, Apple is expected to see smartphone shipments in India grow 16-22% year-over-year in 2020, well above a 4% increase in 2019 and a 44% decrease in 2018 which is mainly due to the older generation of its iPhones XR, SE, 11 and the latest iPhone 12 mini. The growth is also driven by strong discounts in the market.
Apple’s expected growth comes at a time when the entire smartphone market in India is shrinking for the first time due to Covid-induced problems in the supply chain and increased consumer spending.
This year, Apple will offer a broader portfolio of smartphones starting with the iPhone SE and priced below Rs 40,000 and going all the way to the iPhone 12 Pro Max priced at around Rs 1.30,000.
“Apple iPhone shipments are up 67% year over year in the third quarter of 2020 and are expected to increase in the run-up to the holiday season. Last year’s iPhone SE 2020 and iPhone 11 make up the majority of sales at the moment,” Prabhu said Ram, head of the Industry Intelligence Group at CMR, told ETTelecom.