The news media company theSkimm is engaged in podcasting with the first daily news podcast called Skimm This, which will launch on March 4th. Much like TheSkimm's morning newsletter helps people keep up with the latest developments Around the world, the new podcast will also help readers quickly understand the news of the day.
However, Skimm is different from other news podcasts currently on the market, the company said.
For starters, this is the case In the evening – Monday to Friday at 17.00 – we are released to reach people who work out after work in the gym, commuting on their way home or those who are preparing for the trip To enjoy dinner podcasts.
It will not be a headline summary of the day, as with other news podcasts.
Instead, Skimm will focus on four stories in about 1
In addition, the company positions itself as an impartial news source that provides only facts, not opinions. More than half of the audience said that this was what they wanted from a podcast and made the news more understandable and understandable, the company said.
In addition, theSkimm's own data pointed to a quarter (24 percent) of its female millennial wife users use podcasts to watch news, and 60 percent of respondents hear every day.
This is not the first podcast to start from theSkimm. In February 2018, Skimm & # 39; d launched from the Couch, a weekly podcast series in which co-founders and co-CEOs of Skimm, Carly Zakin and Danielle Weisberg, interviewed female executives – such as Arianna Huffington, Taraji P. Henson, Whitney Wolfe, Katrina Lake, Reshma Saujani, Martha Stewart and Hoda Kotb – on their way to success.
Previously, the company had also invested in other media programs, including Skimm & d with … and Get Off the Couch for Facebook and the digital series Sip n & #; skimm.
But with Skimm This, the company wants to be a part of everyday life for users – one that starts in the morning with the daily email newsletter that now reaches over 7 million readers, and is distributed throughout the day via theSkimmm app -Calendar integration (which reminds you of important events) and ends this evening with Skimm This.
TheSkimm says it is working with the podcast and media company Cadence13 on Skimm This and will distribute it to Apple Podcasts, Google Play and Google's Android app, Stitcher, TuneIn, Spotify, iHeart and Radio.com.
There will also be a "Flash Briefing" version of Skimm This that will be available at launch The latest Daily Skimm briefing is available on Alexa and Google Home.
The podcasting expansion comes at a time when Skimm's growth for the newsletter business has apparently diminished. Last May, when the company reported its $ 12 million Series C round of financing with big names like Shonda Rhimes and Tyra Banks, it announced that its daily newsletter reached around 7 million subscribers. That's about the same number reported today.
The power of these readers, however, is remarkable.
Since the announcement of the launch of Skimm Since the release of today's morning newsletter, the trailer of the new podcast jumped to # 1 on the iTunes charts, in the News & Politics section (according to Podbay.fm data.)
below the trailer for Skimm This is listed: