Threads emerges from stealth with $ 10.5M from Sequoia for a new take on enabaling work conversations – TechCrunch

The rapid rise of slack has ushered in a new wave of apps, all aiming to solve one challenge: creating a user-friendly platform where coworkers can have productive conversations. A lot of these are based on real-time notifications and "instant messaging, but today a new startup called Threads coming out of stealth to address the other side of the coin: a platform for asynchronous communication that is less time-sensitive, and creating coherent narrative out of those conversations.

Roussau Kazi, the startup's CEO who co-founded threads with Jon McCord, Mark Rich.

and Suman Venkataswamy, cut his social networking teeth working for six years at Facebook, says the mission of Threads is becoming more inclusive when it comes to online conversations.

"Chaotic," he said, said, "After a certain number of people get involved in an online discussion, conversations just break and messaging." (McCord and Rich are also Facebook engineering alums, while Venkataswamy is a Bright Roll alum who worked with McCord on another startup before this.)

And if you've ever used Twitter, or even been in a popular channel at Slack, you want to understand what is he talking about. When too many people begin to talk, the conversation gets lost, and the conversation continues ] And there is an argument to be made for a platform. Twitter, as it happens, is trying to figure that out right now. Slack, meanwhile, has also been submitted to the application of its own threading feature

Threads answer as to its purpose as the benefit of "asynchronous" conversation: topics and conversations that can stretch out over hours, days or even longer, around specific topics. Threads do not want to go to the place to go for a call or to ask for help.


These causes threads can in turn be regarded as straight conversations, or as annotated narrative.

For now, it's up to you to read it

Indeed, in this initial launch, the focus is on what you want to do say on Threads itself – Slack, or Workplace (Facebook's effort in this space), or Teams from Microsoft, or any of the others in the messaging mix. There are no integrations of other programs in the other direction, but there is a Slack integration in the other direction:

"We don Do not look at us as a competitor to Slack, "Kazi said. "Slack is great for transactional conversation but for asynchronous chats, we thought there was a need for this in the market. We wanted something to address that. "

It may not be a stated competitor, but Threads actually has something in common with Slack: the latter's launched with the purpose of enabling a certain child of conversation between co-workers in a way that what easier to consume and engage with than email. [Threadstothesameintention:emailchainsespeciallythosewithmultiplepartiessocanbehardtofollowandareinanycaseverymessytolookat:somethingthattheconversationsinthreadssoattempttoclearup19659002] But that's not all. "

" With in-person meetings there is a constant tension between keeping the room open for more and more people, "said Sequoia partner Mike Vernal in a statement. Threads We saw an opportunity to get rid of this false dichotomy by making decision-making both more efficient and more inclusive. Threads to make work more inclusive. "

The startup was actually formed in 2017, and for months now it has been closed, private version of the service to test it out with a small amount of users. 5 and 60 employees, Kazi tells me.

"By using threads as our primary communications platform, we've seen incredible progress in streamlining our operations," said one of the testers, Perfect Keto & Equip Foods Founder and CEO, Anthony Gustin. "Internal meetings have reduced by at least 80 percent, we've seen an increase in participation in discussion and speed of decision making, and Our employees are feeling more responsible and autonomy, with less work and time that needs to be spent. "

Kazi said the intention is to target companies of any size, even though it is intended to be used, it does not make any sense to listen to what they are doing.

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