TikTok announces Facebook with a billion downloads
Whether you love it or hate it, TikTok is transforming into a force to be reckoned with.
ByteDance, a video app, has been downloaded more than a billion times worldwide, according to new data from app analytics company Sensor Tower.
The company, which has reviewed installations in the various versions of the iOS and Android app, says the app has gained more than 71 million new users in the month of January alone.
TikTok declined to comment on Sensor Tower's assessment that does not include the company's Chinese version of the company's Android app. (The app has a sizeable user base in China known as Douyin.)
Of course, app installs are a very different measure than the monthly or daily active users, because not every person who downloads an app More and more becomes a regular user. However, the figures underscore the rapid growth that TikTok has seen over the past year. The app is currently ranked # 3 on Apple's App Store, just behind YouTube and Instagram. Much of TikTok's recent growth comes from merging with the musical video app Musical.ly, which ByteDance acquired in December of 2017 in a supposedly valued store, nearly $ 1 billion. The merger of the two apps last year has made TikTok one of the most popular apps of the year 2018.
In a blog post, Sensor Yong founder Oliver Yeh noted that much of the app's growth was in 2018.
"Approximately In 2018, 663 million installations took place," he wrote. "To put this in perspective, the Facebook app was installed an estimated 711 million times last year, and Instagram recorded 444 million new downloads."
Facebook and Instagram are still significantly bigger – with billions of monthly active users between the two apps. However, TikTok's massive growth is enough to grab the company's attention.
Last November, Facebook released its own TikTok clone called Lasso to take advantage of the popularity of the music video app. Lasso has not yet prevailed with the ever elusive teen Facebook users. Snapchat also recently released a TikTok-style "Lens Challenge" feature for Lip Sync videos.
Despite their massive popularity, TikTok has just started earning money from its legions of fans. The app currently makes it possible to buy in-app gifts for Live Streamers, a feature that Sensor Tower estimates to date total around $ 70 million. It is also expected that the application will begin with the expansion of the advertising business% 2fblueprint api production.s3.amazonaws "src =" https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F90576%252Fcd22b68f- 73c4-4985-8618-4356f17b2529.jpg? Signature = eSjDs8Yjdd85j9oGZXcCjiTX60U = & source = https% 3A% 2F% 2Fblueprint-api-production.s3.amazonaws.com "data-fragment =" m! 512e "data-image = "https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F90576%252Fcd22b68f-73c4-4985-8618-4356f17b2529.jpg%252Foriginal.jpg?signature=eSjDs8Yjdd85j9oGZXcCjiTX60U=&source=https%3A%2F% 2Flueprint-api-production.s3.amazonaws.com "data-micro =" 1 "/>