Facebook's future is based on persuading developing countries to adopt stories. But just because the slideshow format soon exceeds feed sharing does not mean that people will use it the same everywhere. At the end of last year, Facebook sent a team to India to learn what features they needed to integrate stories in different local languages on cell phones without a lot of storage space.
Today, Facebook will be releasing three major story features in India that will soon be coming to the rest of the world. To lure users who do not want to type or have a non-native keyboard, as well as Facebook stories, Facebook Stories combines audio posts that combine a voice message with a colorful background or photo.
Facebook Stories You get an archive similar to Instagram Stories, which automatically saves your clips when they expire. So you can go back to review it or resend the content to the news feed. And finally, Facebook Stories users privately save their clips from the Facebook camera to the social network instead of their phone if they do not have enough space.
"We know that the performance and reliability of viewing and posting stories is extremely important to people around the world, especially those with slower connections," tells me the Facebook director of Stories Connor Hayes. "We're constantly working to improve the experience of viewing stories on all types of connections and have invested here – especially in our FB Lite app."
Facebook has a great opportunity to capitalize on Snapchat has not focused on the international market. Plagued by technical issues with Android and the initial reluctance to stay away from teenagers in the US, Snapchat opened the door to Facebook's story products to win the globe. Now Snapchat has dropped to the lowest growth rate of all time, reaching 191 million daily users, though it shrank in March. WhatsApp Status, his clone of Snapchat Stories, has 450 million daily users, while Instagram Stories has over 300 million
As for Facebook Stories, it was initially seen as a ghost town, but more and more of my friends post there, in part thanks to the possibility to syndicate Instagram stories there. Facebook Stories has never posted a user count, and Hayes says, "We still have nothing to share, but the performance of Facebook Stories is encouraging, and we've learned a lot about how we can do that experience even better "Facebook is keen to work on stories after the launch of mid-2017 on its own app, and seems to believe that users who find it redundant or redundant will eventually emerge.
My Concern for the Global The rise of stories is that we not only record the greatest highlights of our lives, but also interrupt our activities and leave the present to blow up our phone.
That's one thing Facebook hopes to fix here, Facebook's director of Stories Connor Hayes tells me. "Saving photos and videos lets you save what you want to post later, so you do not have to edit or post them when you're out with your friends, instead you can enjoy the moment at the concert and later share it but still technology in your experience, so I hope we can all learn to write as subtly as possible without disturbing the memory of the people around us.
The new save in The Facebook Camera feature creates a private tab in the Stories creation interface that allows you to access and post the images you have saved. You'll also find the Saved tab in the Photos section of your profile. Unlike Facebook's Discontinued Photo Sync feature, you can choose to save images one at a time. It will be of great help to users who have free space on their phones, as Facebook says many people around the world have to delete a photo just to save a new one.
Facebook wants to encourage people to spend more time decorating stories, and learns that some users want to re-divide or re-divide their clips after 24 hours. For this reason, the archive was built as a hedge against the short-sighted trend of short-lived.
During the team's trip to India, they learned that photos and videos are not always the easiest way to share. If you're shy of the camera, have an inferior camera, or do not have cool scenes to shoot, you can share more with audio posts. In fact, Facebook started testing voice clips as feed status updates in March. "With this week's update, you have options to add a colored message to a colored background or a photo from your camera gallery or saved gallery, or you can add stickers, text or doodles," says Hayes. With 22 official languages in India and over 100 spoken languages, capturing speech is often easier than typing.
Some users will still hate stories that are becoming increasingly important on Facebook. But Facebook can not afford to retire here. Stories are the foundation of social media – the full-screen and immersive content medium we can pick up and consume with our phones. Facebook CEO Mark Zuckerberg himself said Facebook has to make sure "ads in stories are just as good as feeds, and if we do not do that well, then if more parts change into stories, it could hurt our business." , Facebook Stories needs India's hundreds of millions of users.
There Will Always Be Room for Text, But People If They Want to Have Emotional Impact, They Will Become Storytelling Finally. But social networks need to remember low-bandwidth users, or we'll just get windows into the developed world.
For more information on Facebook Stories, see our recent coverage: