Home / Trends / Top player ‘Ninja’ returns to Amazon Twitch after a year-long hiatus

Top player ‘Ninja’ returns to Amazon Twitch after a year-long hiatus

FILE PHOTO: Professional gamer Richard Tyler Blevins aka Ninja arrives for the Time 100 Gala celebrating Time Magazine’s 100 Most Influential People on April 23, 2019 in New York, United States. REUTERS / Andrew Kelly

(Reuters) – Amazon.com Inc. AMZN.O The live video game streaming platform Twitch announced Thursday that top computer gamer Ninja has returned to its platform more than a year after moving to Microsoft Corp. MSFT.O Live streaming service mixer.

Tyler Blevins, known to the millions as a ninja, became the battle royale phenomenon “Fortnite”

; and is one of the most popular computer gamers in the world.

Microsoft bought Mixer in 2016 in hopes of attracting millions of paying subscribers who would like to watch live streams of their favorite players playing popular games like Call of Duty and Grand Theft Auto.

The video game industry has benefited largely from the COVID-19 pandemic as people played more games at home and purchased virtual in-game content across platforms, increasing sales by 26% to $ 1.2 billion in June. According to research firm NPD, this is the highest June issue in over a decade.

Mixer, who booked Ninja last year, struggled to step out of the shadow of market leader Twitch, despite the fact that online streaming viewership boomed under the coronavirus bans. Microsoft’s Xbox division decided to discontinue the live streaming service this June.

Ninja, who has over 15 million followers on Twitch, started its stream today with the game “Fall Guys”.

Last year, Blevins received $ 1 million for advertising for Electronic Arts Inc. EA.O Apex Legends, a move that helped the video game maker add 10 million signups in its first three days, Reuters reported. (reut.rs/2DNS42V)

The player had previously streamed with celebrities like rappers Drake and Travis Scott, has sponsorship deals with Red Bull and Uber Eats, and appears frequently on Instagram and Twitter alongside soccer players Neymar Jr and Harry Kane.

Coverage of Neha Malara in Bengaluru; Arrangement by Krishna Chandra Eluri

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