(Reuters) – Amazon.com Inc. AMZN.O Live video game streaming platform Twitch announced Thursday that top computer gamer Ninja has returned to its platform more than a year after joining Microsoft Corp. MSFT.O Live streaming service mixer.
Tyler Blevins, known to the millions as a ninja, became the battle royale phenomenon “Fortnite”
Microsoft bought Mixer in 2016 in hopes of attracting millions of paying subscribers who would like to watch live streams of their favorite players playing popular games like Call of Duty and Grand Theft Auto.
The video game industry has benefited largely from the COVID-19 pandemic as people played more games at home and bought virtual in-game content across platforms, increasing sales by 26% to $ 1.2 billion in June. According to research firm NPD, this is the highest June issue in over a decade.
Mixer, who booked Ninja last year, struggled to step out of the shadow of market leader Twitch despite the fact that online streaming viewership boomed under the coronavirus bans. Microsoft’s Xbox division decided to discontinue the live streaming service this June.
Ninja, who has over 15 million followers on Twitch, started its stream today with the game “Fall Guys”.
Last year, Blevins received $ 1 million for promoting Electronic Arts Inc. EA.O Apex Legends, a move that helped the video game maker add 10 million signups in its first three days, Reuters reported. (reut.rs/2DNS42V)
The player had previously streamed with celebrities like rappers Drake and Travis Scott, has sponsorship deals with Red Bull and Uber Eats, and appears frequently on Instagram and Twitter alongside soccer players Neymar Jr and Harry Kane.
Coverage of Neha Malara in Bengaluru; Arrangement by Krishna Chandra Eluri