For outsiders, President Trump's outrageous speech and unconventional style may seem like an outlier, the sum of the leftover pieces pieced together by an angry population. However, for a group of researchers, Trump's idiosyncrasies are not so different from social norms as they are a continuation of a trend that goes back more than a century.
As this newspaper published this week in the Proceedings of The National Academy of Sciences stated, Trump was actually the culmination of a century-long trend in President's communication.
Researchers came to this conclusion by examining election speeches and subsequent speeches and relying on textual analysis to gauge Trump (and other leaders of the world) thinking, as the statements he says.
They first analyzed earlier studies, including a study looking at incoming college students. "Some students organized their ideas in a logical, hierarchical and complex way," says Kayla Jordan, a psychology student at the University of Texas at Austin and a member of the research team. These students used more articles and prepositions. "Other students organized their ideas more informally and easily. more reliant on stories, "says Jordan. These students used more pronouns, auxiliary verbs and adverbs.
Some political personalities formally communicate their ideas and focus on ideas and concepts (high analytics), while others share their ideas more informal and focused on people and actions (low analysis). In our study, we find that over time, all political personalities communicate more and more informally, easily and narratively.
Jordan quickly points out that this is not necessarily a bad thing.
For political leaders The informal style of communication is closely linked to success in persuading voters. During Trump's rise to the White House, many voters were fascinated by his almost popular use of the language. Of course, I paraphrase.
Trump's style is actually a continuation of political language not only in the United States but worldwide. The researchers found that many global leaders today speak with linguistic patterns that show less analytical thinking but a higher level of confidence.
For Trump, his speech patterns point to a man with a low analytical mindset, but more confident than most other presidents in history.
The effect is pervasive, a pattern that has even taken hold in some forms of media. The study examined broader language shifts to see if the results depended on politics or part of a broader cultural shift. To investigate these shifts, the researchers studied more than 5,400 English-language novels by authors born between 1
The correlation was rather weak in all cases except for one case between year and measure of analytical thought: CNN.
From 2000 to 2016, CNN broadcasts show similar tendencies as the linguistic shift that dominates politics. Fox News does not collect data in the same way, so they were not included in the study.
To tell what's coming, let's ask Jordan what's next. Speculated, she said, it's likely that the trend may reverse, considering how polarized Trump and other leaders are. "On the other hand, the success of executives using these styles can help shape the trends into the future," she says.
Your guess is as good as ours.