Your Twitter experience is now a little less private. Given the headwind in earnings, Twitter announced that a privacy setting will be withdrawn that allows users to control whether some of their data should be shared with third-party advertisers. The move, Twitter said in a notification sent to users on Wednesday, will help "continue to work as a free service."
Before this update, you had the option to "share your information with Twitter's business partners" to prevent Twitter from sharing information, such as ads that you saw or interacted with, and tracking ID of your phone to advertisers. This is now enabled by default without opt-out for everyone except those who live in the European Union, the European Free Trade Association and the United Kingdom.
“Control over what information Twitter shares with its business partners has changed. In particular, your ability to control advertising measurements for mobile apps has been removed. However, you can control whether public data should not be shared to improve Twitter's marketing activities on other websites and apps. These changes that help Twitter continue to work as a free service are now reflected in your settings, ”Twitter wrote in the notification.
However, this does not mean that Twitter is now actively compromising your personal information. Advertisers will still not have access to information such as your name, email address, phone number, and username.
You can continue to keep your non-public information private by activating the "Allow additional information exchange with business partners" option. Option from Settings > Data Protection & Security > Personalization & Data . If you activate this, it also ensures that Twitter does not pass on your non-public data to other technical advertising platforms such as Google and Facebook. According to Twitter, this is now being used for marketing.
“We are updating a data sharing setting related to sharing additional information with business partners, particularly to measure the effectiveness of ads for mobile apps on Twitter. This is part of our ongoing work on transparency and control. We want to make sure that users understand the settings we provide, what they do and how they are used, ”said a Twitter spokesman in a statement to Engadget.
Incidentally, Twitter made last year's third quarter earnings decline partly due to flaws in its mobile app advertising technology, which mistakenly used users' phone numbers and email addresses for ad targeting due to a bug.