In a market that brings more than 1000 phones to market each year, consumers need a quick overview of the performance of smartphone cameras, the # 1 feature that makes the purchasing decisions of OEMs we talk to
To give potential buyers a quick overview, we communicate with our Uber-G Camera HW (hardware) and Uber-G Camera IQ (image quality) results with a range of color-coded logos and awards.
Ultimate Mobile Cameras: The Best of the Best
The most powerful smartphone cameras are referred to as "Ultimate" because they are the best no matter what the price. As smartphones worth more than $ 500 are increasingly demanding high-end mobile phones, a premium phone ($ 450 to $ 600) can be a high-end phone ($ 600 to $ 1200) in one or two challenge several aspects of mobile photography.
Color-Coded Market Segments
Due to the way people shop (based on budget), smartphones are typically advertised by retailers, carriers, and OEMs in specific market price segments. Therefore, we will use a color code to give the users a feel
Image Quality (IQ)
High-End: $ 600 +
Premium: $ 400- $ 600
High Mid-range: $ 250- $ 400
Low Mid-range: $ 150- $ 250
The market segment is based on the Starting price, not the current retail price, to avoid confusion when the device price drops.
In order to achieve nuances, we would like to emphasize when mobile cameras are the "best" or lead in one of the pillar columns as in night photos, zoom, etc.
The result visualizations of the over- G-Camera provide fast, relevant and differentiated information on cameras that have been rated using our rating system. Consumers can view the latest Uber-G-Camera HW or Uber-G-Camera IQ results at any time and, if available, read the full IQ ratings for mobile cameras.