Ahead of today’s online Ubisoft Forward event, the company released a video of CEO Yves Guillemot apologizing for “internal issues” involving the company, with “certain Ubisoft employees failing to uphold corporate values,” and promising that Ubisoft would get involved Future will improve.
“I’m really sorry for everyone who has been injured. We have taken significant steps to remove or sanction those who violate our values and Code of Conduct, and we are working hard to improve our systems and processes,”
Guillemot also apologized for using the “raised fist” symbol (a symbol of the Revolution and Black Power movement) to portray the vicious revolutionary group Umbra in the mobile game Tom Clancy’s Elite Squad. As we explained in August, the game’s premise that protests are a front for an evil international conspiracy sounds like a conspiracy theorist’s attack on the Black Lives Matter movement.
“That kind of mistake can’t happen,” said Guillemot. “We are taking protective measures to prevent this in the future. We condemn anyone who uses our games as a proxy for hatred or toxicity. We fully support the Black Lives Matter movement and are now making an additional donation to the NAACP Legal Defense Fund. “
Ubisoft has gotten into an ugly spotlight in recent months, with several executives including former creative director Serge Hascoët and Assassin’s Creed Valhalla creative director Ashraf Ismail resigning or sacking due to widespread sexual misconduct and abuse within the company. Despite being at the helm of Ubisoft through all of this, Guillemot made it clear that he has no intention of stepping down as CEO, having previously blamed abuses against employees who “betrayed his trust”.
“I am determined to drive change at Ubisoft and make sure we always uphold and exemplify our core values in the company, in the industry, in the community and in our games,” he said.
The timing of Guillemot’s video sparked criticism on social media from people who felt the company was trying to sneak the message out ahead of today’s online show. In response, Ubisoft tweeted a statement saying “time constraints” prevented inclusion in the event (which sounds like a terribly seedy excuse to me, it’s not like they just found out about any of this last night ) but promised that it will be included in VOD releases.
For reasons of time, we hear from you that we posted the video as a standalone message prior to our #UbiForward event. However, we are working to ensure that it will be fully available in the VOD versions of the show. September 10, 2020
Ubisoft Forward begins today at 12 p.m. PT / 3 p.m. ET with a preshow starting an hour earlier.