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Ubisoft was renamed Immortals: Fenyx Rising after trademark litigation

Ubisoft changed the name of its upcoming open world action game from Gods & Monsters to Immortals: Fenyx Rising after the Monster Energy drinks maker challenged the game maker’s trademark registration for the old title, as reported by TechRaptor.

Ubisoft publicly announced the name change earlier this month. Deputy Game Director Julien Galloudec insisted in an interview with VGC that the name change was only made for creative reasons.

“The name change was entirely due to the vision of the game,” said Galloudec when asked specifically about copyright issues. “When you start a game it̵

7;s always an adventure and a very iterative process. So you start with a vision that develops when you put it together with the team and we get feedback and ideas.”

When the game was delayed by Ubisoft last year, the developers had more time to work on the title. Galloudec said, “The game has changed a lot, to the point where we felt we needed a new name to better align with this updated vision.”

The U.S. Patent and Trademark Office database shows that Ubisoft would have learned of Monster Energy’s concerns about the brand no later than October 31, 2019, when the beverage company requested an extension of the deadline to formally reject the Gods & Monsters brand.

After a few more renewals, Monster Energy filed an objection in April, stating that Monster’s trademarks became famous long before Ubisoft’s filing, that the name had been used in games and sports in the past, and that Ubisoft’s trademark was likely would create confusion or even mislead consumers about the origin of their goods.

In its official response in May, Ubisoft denied that Monster Energy was famous, referring to the hundreds of other existing brands around the word “monster”.

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