Home / Gadgets / Ugg boot sales are up 29 percent as the Noughties trend gets a fresh start for 2020

Ugg boot sales are up 29 percent as the Noughties trend gets a fresh start for 2020



Ugg boots are back! The Top Noughties Trend will be updated in 2020 as the mini version of the shoe can be seen in supermodels around the world – and sales are up 29 percent this year

  • Emily Ratajkowski and Joan Smalls were recently spotted in the £ 145 Uggs
  • Boots were popular in the early 90’s but are making a comeback in 2020
  • Vogue recently dubbed the Uggs the “lockdown supermodel shoe” as they were on sale in streetwear in London, New York and LA

The snuggly sheepskin Ugg boot that was the height of fashion in the early nineties has made a comeback as stunning supermodels around the world were portrayed as sporty couples as part of their post-lockdown look.

Emily Ratajkowski and Joan Smalls were recently spotted in the £ 145 Ugg Australia Minis while Sienna Miller, Gigi Hadid, Sarah Jessica Parker and Rihanna are also long time fans of the boots.

The comfortable cropped boot, originally designed to keep surfers’ feet warm in the 1970s, is a twist on the classic model, with a twist to match the 2020 street style.

Emily Ratajkowski (pictured in New York last week) and Joan Smalls were recently spotted in the £ 145 Ugg Australia Minis, while Sienna Miller, Gigi Hadid, Sarah Jessica Parker and Rihanna are also long-time fans of the boots

Puerto Rican supermodel Joan Small was spotted in New York this month wearing UGGs and a miniskirt

Emily Ratajkowski (pictured in New York last week) and Joan Smalls were recently spotted in the £ 145 Ugg Australia Minis, while Sienna Miller, Gigi Hadid, Sarah Jessica Parker and Rihanna are also long-time fans of the boots

Gigi Hadid is also a fan of the boots and was spotted out and about with them.  She was pictured in New York last year

Gigi Hadid is also a fan of the boots and was spotted out and about with them. She was pictured in New York last year

The shoe was once synonymous with WAGs and reality TV stars. Many combined them with velor tracksuits for a casual look.

Now, more than a decade later, fashion icons around the world are opting for a cozy look again as coronavirus measures simplify fashion.

Lyst, the world’s largest fashion search platform, recently reported that UGGs are making a comeback as people looking to buy the boot have done a big search.

‘Ugly boots are replacing ugly sandals after summer, the demand for UGG boots is growing by 24 percent from week to week. There were more than 41,000 searches for the brand in the last month, ”the report said.

Binky Felstead (pictured in London) is often played in two UGG minis

Brie Larson can also be seen regularly in UGGs

Binky Felstead (pictured left in London) is often played in two UGG minis. Brie Larson (right in LA) can also be seen regularly in UGGs

The fashion icon Rihanna can also often be seen in the comfortable shoes, she is pictured here with the boots in 2016

The fashion icon Rihanna can also often be seen in the comfortable shoes, she is pictured here with the boots in 2016

John Lewis also showed that sales were up 29 percent year over year.

This week it-bag designer Telfar Clemens wore a pair of ultra-mini boots to announce that his label would be partnering with Ugg for a 2021 collection.

The designer released a teaser of the collaboration logo, in which the middle “G” in “UGG” becomes his famous “TC” insignia.

“I find UGG really sexy, a gentle kind of robustness,” he said, discussing the partnership.

“I’ve always been obsessed with a certain ubiquity when something truly unique ends up in everyone.

“I want to focus on UGG’s DNA and see what genes we have in common. To get to the heart of this feeling. ‘

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