Apple's push to get developers to build subscription-based apps is now a notable impact on App Store. According to a new report from Sensor Tower due out later this week, revenue generated by U.S. iPhone grew 36 percent, from $ 58 in 2017 to $ 79 last year. As is typical, much of that increase can be attributed to mobile gaming, which accounted for more than half of this per-device average. However, more substantial growth took place in the categories outside of gaming – including those categories where subscription-based apps tend to rule the top charts, the firm found. From 2017 to 2018, iPhone users spent an average of $ 21 or more on app purchases and paid app downloads ̵
However, 2018's figure was slightly lower than the 42 percent increase in average per-device spending between 2015 and 2016, when revenue grew from $ 33 to $ 47, noted Sensor Tower.
As usual, mobile gaming continues to play a big role in iPhone spending. In 2018, gaming accounted for nearly 56 percent of the average consumer spend – or $ 44 out of the total $ 79 spent on the iPhone.
Some of what is more interesting is how the non-gaming categories fared this past year.
– including those where subscription-based apps dominate the top charts – even higher year-over-year growth in 2018, the firm found
For example, Entertainment apps $ 3.90, up from $ 2.10.
And though it did not make the top five, health & fitness apps so grew 75 percent year-over- $ 82. year to account for an average of $ 2.70, up from $ 1.60 in 2017.
Other categories included in the top five Music and Social Networking apps, which both grew by 22 percent.
This data indicates that subscription apps are playing a significant role in helping drive iPhone consumer s pending higher.
The news comes at a time when Apple has reported slowing iPhone sales, which continues to increase its revenue. Apple Music, Apple Pay, iCloud, App Store Search ads, AppleCare and more.
Apple wants to remain vigilant against those who would abuse the system.
For example, a number of sneaky subscription apps were found to be plaguing the App Store in recent weeks.
Apple later cracked down by removing some of the apps, and updated its developer guidelines with stricter rules
A shortcut to the use of the App Store or set boundaries to prevent the overuse of subscriptions is after a long-term financial commitment.
Developers want to be clever to convert users and retain subscribers.
But in the near-term, the big takeaway for developers is making good money on the App Store , even if iPhone sales are slowing.