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Valorant and Twitch build a symbiotic relationship of success



Online videos are bringing in more and more eyeballs as people get stuck at home. However, this also led to a great start for Riot’s competitive shooter Valorant, which then also contributes to growth for Twitch. Valorant and Twitch have built a symbiotic relationship that enables both to strengthen in terms of engagement and interest. And that was evident, according to data tracking by StreamElements and Arsenal.gg, in viewership for the game on Twitch in April.

Fans watched 334 million hours of Valorant on Twitch last month. This makes it by far the most popular category on the video website in April. Riot was able to increase interest in the game by letting selected streamers into the closed beta. But then it also took advantage of these partnerships by giving people the opportunity to join if they saw one of these livestreams while signed in to Twitch and a riot account. Valorant peaked at 1

.7 million simultaneous viewers on April 7th.

“Valorant and its milestone numbers have shown that the days when a game started by being staffed only with top influencers have definitely changed for those who want to optimize the live streaming landscape,” said Doron Nir , Chief Executive Officer of StreamElements. “By only allowing select streamers in the closed beta to offer beta key drops that other players could participate in, these beta keys became the key to success in attracting gamers and audiences, and were good evidence that there are new ways to use technology to make a game more effective. “

You can see that this is a win-win situation for everyone involved. Twitch and partner streamers get huge viewership. Meanwhile, Riot is optimizing its marketing spend.

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The twitching has increased significantly as people continue to avoid public gatherings

While Valorant is a tremendous accelerator for Twitch’s growth, it’s evident that more people are just looking for affordable home entertainment. Many countries around the world are still dealing with COVID-19 and the corona virus. In response, hundreds of millions of people avoid contamination by staying at home.

Once you’ve watched again The office Maybe it’s the fifth time to check what’s going on on Twitch. And a lot of people do just that.

“The shelter-in-place mandate has significantly increased the number of livestream hours watched and strengthened an industry that has already had a solid upward trend,” said Nir. “The amount of time we spent watching live streams has not only increased significantly from month to month, but also by almost 100% from year to year. We expect this to continue to be an important entertainment tool in the years to come will be.”

Twitch game content increased 98% from 750 million hours to 1,491 million hours. However, it is not the only platform that is growing.

“One of the biggest success stories of the livestreaming platform is Facebook Gaming,” said Nir. “The recent launch of its standalone gaming app and several prominent tournaments has managed to increase the number. And Twitch’s successful Stream Aid concert solidified it as a leading platform for musicians and other performing artists. With games, music, and other major pop culture events that are most likely to descend to digital formats for the rest of the year, it is now time for brands to double their strategic online initiatives that use the latest technology to get over to go beyond the essentials. ”


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