Valve says it has taken a new approach to user reviews on its Steam gaming market after trying to largely solve the so-called review bombing issue that is disrupting its customer referral system. In a blog post released today, Valve says it "listens to feedback from players and developers time and time again" and introduces a new approach: hiding the evaluation of results outside of the topic.
The company states that it defines a verification bomb as "one where the focus of these reviews is on a topic that, in our opinion, is not related to the likelihood that prospective buyers will be happy when they buy the game To identify such campaigns, Valve says a tool has been developed to identify periods when a verification bomb is taking place, alerting the staff who will be tasked with the investigation. Once the investigation is complete, Valve marks the period in which the incident began and removes any review activity that occurs thereafter from the overall assessment score. It also clearly shows for which ratings the ratings were removed from the total calculation.
Checking bombing has become a common tactic for angry Internet users to register their reluctance over a particular product on the Internet. In some cases, however, it is also used as a malicious tactic to respond to a company or a personality associated with it, usually through a verbalized political stance on the Internet or a controversial headline that is not related to the actual product itself. Nevertheless, bring together enough like-minded people, and you can lower the rating of a product, stop people from buying it, or at least steer the discussion on your own terms. Websites like "Rotten Tomatoes" have begun to adapt to the impact of such campaigns by removing the possibility of leaving comments or ratings on pre-release films.
Two years ago, Valve implemented a new system after users reviewed the coveted indie game. Firewatch. The company has compiled a chart showing the ratio of positive and negative reviews. Over time, buyers were able to determine if there was a negative suspicion of negative reviews. In it, it should be stated whether in recent times a controversy or a news event was the cause of a sudden upward trend. As the Adi Robertson The Verge at that time noted, this was essentially the job of the buyer, making the decision for himself to meet yourself.
There are still problems with this new, modified approach. Valve admits that the good faith ratings that are randomly posted during the incident are removed next to the bad faith ratings, adding that "it's not possible to read every single rating". Valve will also allow users to disable the features. "There is now a checkbox in your Steam Store options where you can set off-topic review bombs to be included in any review scores you see," reads the blog post. It is unclear how effective Valve's approach will be if some of his most active users ̵
As Valve investigates the review bombs and eliminates inconspicuous and non-thematic reviews, the platform is more moderated than in the past when it is in such hot waters. Earlier this month, following a fierce online backlash, Valve decided to remove the Steam page for an under-development game that glorified rape and violence against women, and said the game's distribution was "unknown costs and risks". meant.