Yesterday, Walmart announced plans to buy Art.com, an online art, poster and wall decorator. Art.com will continue to operate as a standalone site and its products will be available on other recently acquired Walmart sites, such as Jet.com and Hayneedle.com. The deal is expected to be completed early next year.
The site, which offers inexpensive prints and artworks, offers millennials and people who want to decorate their first homes. It's been around since 1998, and many people eventually came across it trying to decorate their dorm. It has grown a little over now and offers more than two million curated images that appeal to millennials with crate & barrel dreams in a CB2 budget even as a "home-based specialty retailer," and this deal is another addition to the company's growing acquisition list to take over Amazon. Amazon also offers original art by artists and dealers. (For example, you can purchase a signed Banksy screen print for $ 1
Amazon has no editorial images or data insights from specialty sites like Art.com. Walmart says the pieces selected by customers will allow them to make personalized recommendations and give them a better understanding of design aesthetics, color preferences, complementary pieces such as carpets, furniture, etc., and even insight into the size of the space. The company is committed to acquiring unique, differentiated digital brands and shows no signs of slowing.