Gone are the days when a company like Apple could simply bring a flagship handset or two to market. Consumer demands have evolved significantly in the 13+ years since the first smartphone was released, and the offering has had to evolve with it. That means more than ever that we can offer a wide range of features, sizes and prices.
Apple actually announced four phones at today’s event: the iPhone 12, 12 Mini, 12 Pro, and 12 Pro Max. On top of that, the company is offering the 11 at a lower price and iOS fans have more options than ever when buying one new handsets are available with starting prices between $ 599 and $ 1,099. And of course the configurations increase from there.
Here’s a handy table to keep things clear: