If you're using Windows 10, you almost have a free antivirus program from Microsoft. So why do you have to pay one if you already have a security solution? Well, there are really good reasons why you should opt for a paid antivirus application.
no-go for business?
In general, antivirus companies do not allow free antivirus programs to be used in a company's strict personal non-commercial home use. Why? Some would argue that there is no reason to kill a lucrative market. However, what most organizations need to provide a solid level of protection goes beyond the "pure antivirus tool."
Anti-virus engine-based multi-layered defense technologies provide a minimum level of business protection and anti-malware vendors are unlikely to promote their core technologies as a silver bullet for a company's cybersecurity challenges.
Read the EULA (End User License Agreement) before you complete the installation of an antivirus product as your company may violate the terms and conditions
You simply get much more when you pay
The old adage " You get what you pay for "applies in particular to free software and virus protection. Free Antivirus provides just that ̵
Pay a little more and get a more complete solution: For example, Bitdefender Total Security 2019 offers protection ransomware, a VPN, a password manager, a firewall, parental controls, and a dozen additional features for up to five devices 2p per day and per device.
If you pay for something, you can have a minimum quality of service
Should you complain about something you have received for free? Sure, you can, but chances are good that vendors prioritize the problems of paid customers. These customers are likely to receive faster updates and fixes than those using the free version.
However, you can always try the software first – Bitdefender, like any other, offers a no-obligation, 30-day trial that can be used. Test the security solution. Then you can decide if you want to get some money out or not.
Remember, the longer your subscription and the more devices you have, the cheaper the cost per device as a rule of thumb. Securing ten devices for three years can cost just £ 0.38 per month with full protection against malware on mobile devices and fixed devices.
You get better management solutions.
A chain is not stronger than its weakest link and this also applies to online security. Cybercriminals and hackers can penetrate a network by tirelessly searching for an unprotected device. Securing all your smartphones and other devices can be a management nightmare – especially with free antivirus.
For this reason, some antivirus companies are bundling the administrative functions with their paid service: Bitdefender Central is an example of what a good security center looks like from a single source. It is cross-platform and works from both a mobile phone and a laptop.
Are you using Mobile Free Antivirus? Then read this
Before you download a free antivirus program from Google Play or Apple's App Store, you must first go through this checklist:
1. Is the app really free or is it for most things being charged for in-app purchases?
2. Does it really detect viruses or generate false positives to make you believe it works?
3. Does it require too many permissions?
4. Does it use a disposable email address (Gmail, Yandex, Protonmail) that makes tracking harder?
5. Is there a website where you can get support?
6. Does the free antivirus try to misuse the identity of another product?
7. When was the app last updated?
8. Is there a high percentage of negative ratings?
9. Are most ratings older than a year?
Beyond Your Devices
There's a new generation of advanced hardware that will make your home even better. The Bitdefender Box 2 is one of them and secures all devices connected to your wired / wireless network, no matter what you can download or how many devices are connected. It is compatible with Google Assistant and Amazon Alexa and includes free installation and setup.
With additional hardware and connectivity, Box 2 can even enhance your broadband connection. Such revolutionary features are only available to paid users.
What about the free mobile antivirus program?
Google Play has over 250 antivirus apps, most of them free. However, chances are that many of these apps will not provide malware protection from charities. After all, they need some kind of revenue to grow sustainably, and if they do not offer in-app purchases, that can only mean one thing: they're the product.
Certain categories of free software are really free operating systems (Linux) or browsers (Chromium), but others, such as antivirus, require maintenance, financial and human investment, and updates to keep up with the competition or the bad guys.
Ask yourself: Where do free antivirus companies do that? Do you not offer a paid option to earn revenue? More than half of Bitdefender's employees are engineers and researchers whose security solutions are used by 500 million users worldwide.