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Why tech giants are interested in regulating facial recognition



Last week, Amazon made the move to localization on facial recognition. In a blog post published on Thursday, Michael Punke, VP of global public policy at Amazon Web Services expressed support for a "national legislative framework that protects individual civil rights and Ensures that they are transparent in their use of facial recognition technology. "

Facial recognition is one of the fastest-growing areas of the artificial intelligence industry. It has drawn interest from both the public and private sector and is already worth billions of dollars. Amazon's latest announcement comes as a break from its previous approach to setting up legal constraints on it.

Amazon's latest announcement comes as a break from its previous approach to setting up legal constraints on it technology.

[employees] from employees and civil rights activists. and Microsoft-Amazon What's the point of departure? 1

9659002] "We're going to continue to support the DoD, and I think we should," Amazon CEO Jeff Bezos said at tech conference in San Francisco in October.

So Punke's announcement might look like a turnabout for the company. Amazon is not the first company to call for regulation of facial recognition. Microsoft President Brad Smith has come to the forefront of the issue and is beginning to stress that he believes that the oversight of the issue is underway.

measures that would put constraints on their businesses.

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