Xiaomi, the world's fourth largest smartphone maker, traveled to the UK on Thursday with the international debut of its flagship Mi 8 Pro, which it hopes will win fans in a Samsung and Apple dominated market.
Vice President Xiang Wang said Britain has a "cool" factor that is in line with the company's attractiveness to its customers.
"Britain is one of the most important global technology centers," he said in an interview before launching the company in London.
is a young, energetic place that fits our culture. We want to be the coolest company in the minds of our fans. "
Xiaomi, which was listed in July and has a market value of about $ 44 billion, originally expanded to other Asian markets overseas, especially India, where Samsung earlier this year considered top Smartphone seller was overthrown.
Founded in 2010, the company celebrated its European market in Spain A year ago, when research firm Canalys is already in third place – ahead of France and Italy this year.
In August, overseas revenue for the quarter ended June 30, more than doubled year-on-year.  Xiaomi Mi 8 Explorer Edition ” width=”1280″ height=”720″/>
The British Xiaomi range is headed by the Mi 8 Pro, which features a dual-camera artificial intelligence, a 6.21-inch HD -AMOLED display and a pressure-sensitive in-display fingerprint features and a transparent glass cover.
It also brings its entry-level Redmi 6A device for the price of £ 99 ($ 130), Wang said, and some of the other products of the "Mi" series, including its fitness belt Xiaomi Volume 3 and an electric Roller.
The company's products are sold both online and in stores, including at an authorized Mi store, which opens in London's Westfield on November 18.
"Online we will be making mi.com and working with every online channel, including Amazon and others," said Wang.
"Offline partners will include Carphone Warehouse and the exclusive launch channel will be 3. "