Xiaomi's expansion into Europe continues after the Chinese smartphone maker announced it would open its first retail store in London.
The company is best known for the development of high quality Android phones at affordable prices and has already launched devices in Spain, Italy and France. Well, this move has touched Britain, where Xiaomi yesterday unveiled its Mi 8 Pro device and announced that it opens a store at Westfield Mall in London on 18 November.
This point of sale will first become Xiaomi's authorized Mi-Store. In the iconic stores of Apple, the Mi-Store will present a range of products, not all of which are available in the UK. However, Xiaomi has shown what they want to offer in the UK by offering a range of products alongside the Mi 8 Pro this week.
These include the budget-priced Redmi 6A phone, and the Xiaomi Band 3 fitness machine and the £ 399 Mi Electric Scooter in accessories. The company said that more will follow.
This product range will be available through Xiaomi's own Mi.com store and a number of other outlets, including Amazon, Carphone Warehouse and Three, which will exclusively distribute Xiaomi's smartphones among UK telecoms operators.
Xiaomi has not settled in the US – she sells a number of accessories – the European launches, however, mark a new phase of international expansion beyond Asia. While claiming to be represented in "more than 70 countries and regions around the world," Xiaomi has seen most of its success in China, India, and Asia.
CEO Lei Jun however, has publicly spoken of his goal of selling Xiaomi phones in the US by the latest "early 2019".
Despite its limited focus, Xiaomi claims that it has delivered a record of 100 million devices by 2018. The company, after its IPO in Hong Kong in the first quarter as a listed company, a gain of $ 2.1 billion. However, Xiaomi's initial public offering at $ 50 billion was no longer so big, half of his target, while his shares have been valued since mid-September under their IPO.