I expressed my contempt for Apple removing the charger and earbuds from the iPhone boxes without compensating consumers. I wrote a newsletter about it (register here, it’s worth it) and reported the news when it was finally confirmed.
And today we have a bit more information and know how much cheaper your iPhone 12 should be: $ 38.
There are two reasons why we know this.
The first is that Apple updated the price of its EarPods, cutting them down by $ 10 from $ 29 to $ 19. The second is that the company introduced a new 20W charger that also costs $ 1
It’s clear that Apple is putting these reductions in place to reassure people who are unhappy about removing the earbuds and charger – but that doesn’t make up for it.
But let’s have a little balance. The company that removes these accessories is admirable. E-waste and pollution are big problems and tackling them can make a difference. Such initiatives should be welcomed.
Problem is, Apple wants you to believe this is an environmental choice, but it’s just a financial one.
I have no problem removing the charger and earbuds from the new iPhone 12 box. But why is the consumer paying for it? This whole problem could be avoided if everyone who buys a new iPhone gets a $ 38 Apple coupon. This could either be spent on the above accessories or something else pleasant.
But of course that didn’t happen – and it won’t.
Instead, Apple quietly pocketed the money it saved. Not only did it benefit from removing the accessories, but also from the lower shipping costs per device because the iPhone boxes are smaller.
What is really annoying is the greenwashing of its decision to increase margins. Let me put it this way: when Apple really cares about the environment, iPhone repairing is easier.
I understand it’s a private company out to make a profit – that’s fine – but hiding behind social responsibility news just to make more money is dirty. And disappointing.
But yes, at least we can now save $ 10 on accessories that we need to buy to make our iPhone work for $ 1,000.
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Published on October 15, 2020 – 08:38 UTC