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YouTube adds a new shorts feature to TikTok and Instagram Reels


YouTube shorts happened.


YouTube is entering the short-form video craze. In a blog post, Google’s own video platform presented its new format, which it calls shorts. The new feature will be a rival for the Chinese app TikTok and Instagram Reels.

Shorts was developed as a “new short-form video experience directly on YouTube for creators and artists who want to record short, catchy videos” with their phones and is limited to a maximum of 15 seconds per clip. TikTok enables 60-second videos, while Instagram’s roles are also a maximum of 15 seconds long.

As with TikTok or Reels, music can be added to the clips. YouTube has tools for editing multiple video clips at once, as well as speed controls, timers, and countdown options for hands-free recording.

As with TikTok, you can switch from one short video to a new one by swiping vertically.

Also read: Instagram Reels Tutorial: How to Use the TikTok Competitor

The new format will be available “in the next few days” on Android phones in India, with YouTube’s Chris Jaffe stating in the blog post that the company “will soon expand to iOS devices and in more countries”.

The news from YouTube is coming, as Oracle has confirmed become the technology partner for TikTok in the USA under pressure from the Trump administration to find a US home for the app owned by the Chinese company ByteDance.

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