YouTube started testing a TikTok rival in India on Monday. The company will refine its short video format and roll it out in more countries in the coming months.
YouTube Shorts made its debut when TikTok formed a partnership with Oracle that hopefully cannot be forged by President Donald Trump in the US.
However, it remained unclear whether the company would work with Washington regulators.
“Shorts is a new short-form video experience for developers and artists who want to record short, catchy videos using just their mobile phones,” said Chris Jaffe, YouTube vice president of product management, on a blog.
“In the next few days, we’ll be launching an early beta of shorts in India with a handful of new creation tools to test this out.”
YouTube Shorts videos are limited to 15 seconds, according to Google’s own platform, which is used by around 2 billion people worldwide.
Jaffe noted that based on user feedback, shorts are changed before they are made more widely available.
TikTok’s brand of short, quirky videos created on users’ phones has become hugely popular.
But Trump’s claim that TikTok could be used by China to track down U.S. federal employees, prepare dossiers for extortion, and engage in corporate espionage has sparked a diplomatic storm between Washington and Beijing.
TikTok has dismissed the charges and sued for the conduct. He claimed the US regulation was an abuse of the International Emergency Economic Powers Act because the platform did not pose an “unusual and extraordinary threat”.
Trump ordered the sale of the Chinese company’s US operations by September 20. Then the app was shut down.
gc / bgs