More than 60 percent of drivers – around 69 million – use their phone at least once a day while they are behind the wheel. Annoying driving in all US states increased in 2018, as did the duration of this phone use. And on average, motorists groped their way through apps for 3.5 hours an hour on the way.
These results are from Zendrive of San Francisco, a research firm that conducted a study – the 2018 Distracted Driving Snapshot – of 7.1 billion miles and 4.5 million motorists from December 2017 to February 2018. The team draws a sobering Image of unsafe driving habits in the US – one that Zendrive CEO and co-founder Jonathan Matus wants to solve.
To this end, Zendrive announced today a partnership ̵
"As parents, carers and members of our school communities, our biggest responsibility is to protect children," said Matus. "Our mission is to use data to secure roads."
US. Applicants have time until 11:59 pm on November 26th. PT to submit a proposal for a road safety plan. Finalists who are notified by November 30 need to produce a 30-second video on Twitter and mark it with "@zendrive" and "#FundMyStreets." The clip that receives the most likes and retweets – and which the jury has passed – will be announced as a winner on December 16 at a ceremony.
"Lyft supports #FundMyStreets because we want to travel safely in every community we operate in," said Kate Sampson, Lyft's VP of Risk Solutions. "We look forward to the innovative and inspired ideas people propose and the positive impact they have on anyone using the road – walkers, cyclists, drivers and passengers." According to the Virginia Tech Transportation Institute (VTTI), all car accidents have died in the US. In 2013 alone, more than 3,154 people were killed and 424,000 injured. Every day in the United States, nine people are killed every day by an inattentive person at the wheel.
Matus said the Zendrive team works tirelessly to lower those numbers.
"It is not enough to monitor the drivers. We need to move the needle to improve [their driving]"he told VentureBeat in an earlier interview. "We've conducted several studies on coaching platforms and reduced phone usage by 60 percent over time – one in four car accidents is caused by phone usage."
Zendrive, which raised $ 13.5 million in February 2016 and has raised $ 20 million to date, delivering data and analytics derived from third-party apps such as Urgent.ly, eDriving, Red Cap, and Valet Anywhere to car-to-car insurers and fleets. Developers can access their platform through a software development kit that measures acceleration, braking, dodging, telephone usage and other factors.
It also provides a freely available tool that shows how safe drivers are located near local schools. Data collected as part of their research.