As the world of mobility waits for Harley Davidson's EV debut, there's a lot of movement in the e-moto starter space.
Zero Motorcycles unveiled its new 110 hp SR / F model in New York this week, offering 200 miles of coverage, a one-hour load capacity, and a top speed of 124 mph.
The California-based startup, which includes New York-based VC company Invus, has combined the SR / F with Zero's new Cypher III operating system and Bosch's Motorcycle Stability Control.  Both together provide remote-controlled mobile connectivity for the state of charge and power control of the motorcycle. The 485-pound SR / F has been upgraded by Zero's existing line-up to incorporate ABS cornering, traction control and a new app and dash interface.
Zero's two-wheeler is available for an entry-level price of $ 18,995. On the business side, the EV startup could produce up to 10,000 SR / Fs and add new members to its 200-dealer network, CEO Sam Paschel told TechCrunch in New York.
Zero's SR / F enters the eMoto market in a year in which EV startups will face increased competition in terms of specifications and prices, and major motorcycle manufacturers will feel greater pressure ,
From a business perspective, as TechCrunch reports, the US motorcycle industry is doing pretty poor form since the recession. The new sales have declined by around 50 percent since 2008, with the decline in ownership among all those under the age of 40 falling sharply. The exception is women, who have become the only growing segment for motorcycle owners.
E-moto-up launches have worked to attract and close new drivers and to fill gaps in the performance and cost of gas motorcycles – but most offer some compromises.
The models of the Italian company Energica achieve technical excellence and performance – with 150 hp, 30-minute load times and a range of 125 miles – but not without a hefty price of $ 20,000 and more.
Lightning Motorcycles, another California-based E-Moto start-up, delivers ultimate performance and claims the world's fastest production motorcycle with the LS-218. However, the tracking e-moto for $ 38,000 and 218 miles per hour is not exactly suitable for average riders.
Zero Motorcycles has found the widest market and model breadth, with prices for its FX model at $ 8K. Even so, Zero's E-Motos (including the $ 16K-SR) have not met the power control options, specifications or charging times of the more expensive Energica Ego or Eve.
2019, the new machine from Zero – and a model teased by Lightning – could bridge gaps in performance, range, charging times and price, which have prevented many from driving e-motorcycles.
With the MSC system from Bosch and the improved operating system, the completely redeveloped SR / F system fits Energica's performance and speed digital performance controls at a more competitive price.
According to TechCrunch, Lightning accepted reservations for an eMoto with a strike of $ 12,998 and some almost unbelievable values at this price: 150 km / h top speed. 35 minutes charging time and 150 miles range. Lighting calls it the first premium mass market motorcycle to be launched in March.
Both the Zero and Lightning 2019 models are set to compete with Harley Davidson's EV entry, the $ 29K LiveWire, which is expected to hit the market in the summer. HD recently showed more product specifications, such as a 3 second acceleration and a range of 110 miles. Harley Davidson has also announced that it plans a complete turnaround for electric drives, with additional e-bikes in the pipeline as well as e-bikes and scooters.
Harley's electric trains as well as Zero and Lightning's more competitive offerings could accelerate The big motorcycle manufacturers are planning to sell E-Motos. None of the major producers – Honda, Kawasaki, Suzuki, BMW – has offered an electric street bike in the US. HD will be the first.
Boosting the Electric World of the Motorcycle World There are more than a few reservations about whether or not there is a viable US market. In addition to the contracting sales environment, the startup area of e-moto has resulted in a number of outages. These include Brammo, Mission Motorcycles and more recently Alta Motors – a California-based EV company (19459011), which was backed by $ 45 million in VC and ceased operations in October. Alta partnered with Harley Davidson (now deceased) and little thought was given, forcing her to turn off the lights.
Alta Motors re-launched last week when Canadian company BRP – the owner of brands such as the snowmobile manufacturer Ski – – Doo and watercraft maker Sea-Doo – acquired selected assets from Alta. There were hopes someone would buy and revitalize the California E-MOTO startup, but that looks unlikely. "We currently have no plans to revive Alta Motors in its old form," said Leslie Quinton, vice president of communications, to TechCrunch. "We have no plans yet to announce how we will use the technologies," she said.
As Harley Davidson, Zero and Lightning 2019 go into the popular electric motorcycles, this seems to be another e-moto startup officially faded in history.