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Zoom is still the leader in India – what is the secret sauce?



Video conferencing turned out to be the solution to ensuring a certain appearance of business continuity during the global lockdown, and Zoom reached for the maximum eyeballs as a focal point. No wonder it was the most downloaded app on the Play Store and App Store in April.

The company also faced security and privacy challenges as it found that user data was shared with third parties and end-to-end encryption claims were overrated. Increasing incidents of “zoom bombing” by uninvited guests were also a major downer.

Despite these problems and the ban on some large companies in the United States, Zoom seems to be the chosen one in India. And the company knows how important this can be given the sheer number of customers it can win.

Why India is important

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7;s take the case of Facebook, which has the second largest customer base in India after its home. The same applies to WhatsApp, which has been recognized as the largest instant messaging platform in the world thanks to its Indian audience. Even a new provider like TikTok relies heavily on its Indian customers to challenge Facebook.

According to a Sensor Tower report, Zoom became the world’s most downloaded non-game application, and India contributed 18.3% to its overall growth. And that despite the federal government draw attention to Zoom in as unsafe and issue a notice asking employees not to use it.

Zoom downloads in April 2020

(Photo credit: sensor tower)

What is driving this growth?

For starters, the lockout has caused large and small businesses to prefer zoom because no email or phone number is required to access them. The fact that Google Duo made a change to meet this requirement shows how effective Zoom has become for first-time users, which include online learning for students.

In fact, many of the new users don’t know that Zoom existed in India long before it went viral. The company operates a data center in Hyderabad and Mumbai as well as a full office in the western metropolis. These two data centers are part of the 17 data centers that the company operates worldwide.

The company also had partnerships with Tata Communications and the mobile operator Airtel. The former was created to manage the Mumbai data center, while the latter was used to improve the introduction of Zoom as a standard video conferencing app for Airtel subscribers.

The Indian connection

Indian manager Sameer Raje had talked eloquently about how Zoom always wanted to grow as an Indian company. He spoken Inform the IANS agency of the company’s plans to increase its base in the country and revealed that it is also working with the federal government and some state governments.

He said the immediate focus was to ensure that more people and businesses could stay connected, and included hospitals, schools, financial institutions, and even state-level administrative machinery as some of the customers who used Zoom to maintain business continuity.

And what would be the future if the block ends? The company is reluctant to speculate at this time, but has recently announced the availability of Zoom 5.0, which supports AES 256-bit GCM encryption to protect meeting data and prevent call tampering. The company has even created a detailed white paper on its company’s encryption efforts website.

Post lockdown scenario

Abe Smith, Head of International at Zoom Video Communications, believes video conferencing will continue to exist in the post-blocking world. While schools may return to physical classrooms, companies may be rethinking the possibility of a more distant workforce.

He was cited in a report Published in the Hindustan Times, it says that while the trends are difficult to spot, Zoom would ensure they meet customer needs and continuously improve user experience and security.

Take a cue, Zoom’s Indian chief Sameer Raje has even now listed four simple steps to make calls on the video chat platform safe.

Safety tips when zooming

  • Do not share your personal meeting IDs. Use only random, system-generated IDs for all meetings
  • Create strong passwords and use a different one for each meeting. And change passwords frequently and do not have a company name as a password
  • Be more aware of social media and the information you share. Never put meeting IDs or passwords on social media
  • Use waiting rooms to block unwanted participants. The waiting room is used by default with the Zoom 5.0 update

In a report on the Indian Express, Raje was quoted as saying that Zoom had contacted many schools to promote security in the virtual world. “We have training courses recorded online and share them with school authorities and students,” he said.

No wonder Zoom continues to be the number one video conferencing app in India. This is despite the fact that the federal government had agreed to fund startups, one indigenous equivalent to the popular app. And there is also one local Product that came into the spotlight briefly.


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